Even if a situation does not end with punishment, either from a court or from the licensing board, negative press can put your practice in jeopardy. When your name or the name of your practice finds its way into the headlines, it is imperative to have a plan for dealing with the fallout. The first step is ensuring someone is on your side whom you can trust.
After many years of work in health law and professional license defense, lawyer Kevin Cauley is well-versed in the issues medical professionals in California face. While every situation is different, the following tips are a good starting point for creating a public relations plan.
Choose a Lead Contact
Have one person act as a central point of contact for the public and the media. Make sure they have accurate information and can communicate calmly and effectively. Refer all questions to this one point of contact to avoid conflicting information that would undermine your credibility. If you find you’re suddenly in the limelight, consider having your attorney fill this role. They will have the most accurate information about your case and experience in carefully crafting statements.
Don’t Make Public Statements on Your Own
It is a good idea to consult with your attorney before making any public statements, especially if you are facing a criminal charge, are named in a civil case, or have been disciplined by a licensing board. Nearly any statement can be taken out of context and used against you.
Don’t Bury Your Head in the Sand
Saying or doing nothing in the face of a PR crisis is also ineffective. Sometimes professionals try to just “ride out” the bad press and get back to work. However, in many cases, saying nothing is worse than admitting fault. Consult with your attorney to determine the best way to get ahead of the story.
A Firm Experienced with Issues in the Medical Profession
Most importantly, work with someone who is on your side and understands the situation you are in. Kevin Cauley, P.C., provides careful guidance and defense services for all medical professionals, backed by 16 years of experience in the field. Call our Los Angeles office at 213-465-1153 or contact us online to learn how we can assist you in this challenging time.